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Consumer Electronics

Discovery

Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. We explore the territory of the unknown to discover potential and fulfill greater promise.

  • Consumer Electronics
  • IT & Mobile Communications
  • Device Solutions

Digital Appliance Business

Brilliant innovation you never expected, but come to rely on at home, everyday.

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium and innovative products. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business

Digital Appliance Business

Brilliant innovation you never expected, but come to rely on at home, everyday.

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium and innovative products. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business

Digital Appliance Business

Brilliant innovation you never expected, but come to rely on at home, everyday.

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium and innovative products. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business

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